Reposition Murray Engineering from a regional mining-services provider to a global industrial-solutions leader, driving digital authority and high-intent B2B lead generation.
A multi-language, globalised web presence with thought-leadership content architecture and B2B SEO, CRM-connected lead automation, and a brand refresh rolled out across four continents — sustaining double-digit growth year on year.
WordPress modular components · AWS EC2 + CloudFront CDN · Salesforce CRM automation · GA4 with advanced attribution.
Search visibility is tracked separately by target market rather than as one global figure, because an increase driven by the home market tells you nothing about whether an export strategy is working. Multi-language content performance is read per language so translation effort follows demand instead of assumption. AI-assisted analysis clusters the technical queries that produce qualified enquiry, which is what determines the next piece of thought-leadership content — in a long B2B cycle, the content calendar is a lead-generation instrument, not a publishing schedule.
Making the technical library retrievable and citable by the AI tools procurement teams and engineers now use during supplier evaluation, so Murray appears at the shortlisting stage rather than only after it.