Establish NAI Harcourts Metro as the leading commercial-property brand across local search, paid media, website and email in a competitive WA market.
An always-on integrated program — Google Business Profile optimisation, a Performance Max campaign across Search, Display, Discovery, Maps and YouTube, a high-intent commercial-listings website, and a six-edition eMarketing program across three purpose-built databases. All results below are reported proportionally; absolute volumes remain commercial-in-confidence.
Performance Max · Google Business Profile · GA4 · segmented eMarketing automation across three databases.
Paid search is managed against share of the commercial-property market rather than raw volume, because in a defined local market the question is what proportion of available demand you are capturing, not how many clicks you bought. Competitor share is monitored continuously so budget shifts when a rival moves rather than at the next review. Query analysis distinguishes genuine commercial-property intent from residential and research traffic, which in this category is the difference between a qualified enquiry and an expensive tyre-kicker.
Property-level creative generated from listing data with compliance checks before publishing, and AI-assisted matching of enquiry to listing so an agent responds with the right property rather than a generic reply.