What is MMS?
Membership Management System, or MMS, fully automates the management of your member database, its information distribution, and all associated administration tasks. Not only relevant for various clubs, associations and special interest groups, it also has applications for retail and industry.
Fully designed and developed by Media 365 in Perth WA, the cloud based proprietary software facilitates anytime, anywhere access across all web enabled devices, allowing large member databases to be effectively managed, maintained and communicated with.
With an industry-leading user interface, it allows straightforward customised content and statistics generation, and offers a host of options and task automation that will not only enable greater administration efficiency but also increase member engagement and retention.
In summary MMS by Media 365:
- provides a unique, customisable Web-based solution for membership database management.
- automates administrative tasks, statistical analysis and electronic communications with members.
- enables your organization to more efficiently encourage member engagement, retention and increased individual spend.
- simplifies accessibility and navigation with a modern, intuitive user interface.
Key Features
Adaptable Database Input
- Custom fields – In addition to a standard set, create user-defined fields for member data to meet your needs
- Membership registration – Add custom member application forms to website
- Integration – Enable visitors to apply for or membership, renew, or register for events* via secure online forms that automatically create and update database profiles
- Import/Export DB – Easily upload, modify and export to the database in moments from CSV/Excel
- Schedule regular imports of data from FTP/API
Dynamic Member Segmentation
- Segment members based on their attributes such as location, gender, custom fields and interaction/actions – page visits, clicks, signups, purchases etc
- Send email and newsletters targeted by segment
- Account for changing database characteristics – define rules once & generate the segments at run time for more accurate targeting eg age demographics or address/postcode/region changes etc
Customised Membership Tiers
- Ability to define membership tiers with an array of membership cycle options — a year, month, week etc.
- Automatic renewals* or expiration after a specified duration
- Automatic notifications before expiry prompting members to renew & ability to renew through online payments*
- Email reminders for renewals can be configured to be sent at 30 days, 7 days, 2 days, or 1 day in advance
Customised Membership Tiers
- Ability to define membership tiers with an array of membership cycle options — a year, month, week etc.
- Automatic renewals or expiration after a specified duration
- Automatic notifications before expiry prompting members to renew & ability to renew through online payments
- Email reminders for renewals can be configured to be sent at 30 days, 7 days, 2 days, or 1 day in advance.
Advanced Membership Portal & Admin Accounts
- Allow users to login to their membership portal to manage membership details, renewals*/cancellations etc
- View and redeem loyalty points**
- Unlimited admin accounts to help manage the database
- Set administrators for specific member lists and/or restrictions on certain profiles for secure list management
Effortless E-Newsletters
- Easy to use WSIWYG email newsletter – which requires no experience in HTML
- Templates included for most common use-cases which accommodates customized logo and text
- Ability to import your newsletter using HTML
- Fast and easy design process with drag & drop editor
- Preview Desktop & Mobile rendering before sending
- Ability to send the email immediately or at a defined schedule
Enhanced Email Marketing
- Ability to generate automated, personalised Email marketing messages
- Setup email marketing automatically based on user actions/events – eg birthdays, change of postcode etc
- AB testing – define different wording for subject line or email content to identify which works best with target audience.
- Run AB test for a pre-defined period
- Automatically send the best version that works based on open rates and interactions such as clicks, page visits etc
Complete Email Automation
- Set up once and then automatically send to a particular individual when that person meets a certain trigger through customised pre-defined templates. E.g. Cart reminders – automatically nudge users to checkout if they haven’t ordered items in cart for “x” days
- Define automated events for different events in a member’s life – birthdays, school holidays, anniversary date of sign-up etc.
Safe Secure Email
- Industry standard practices to prevent emails from being marked as spam
- Custom email address with your domain
- SPF authentication (Sender Policy Framework) – DNS entries of a domain that is recognized by the mail server of the recipient
- DKIM: DKIM (DomainKeys Identified Mail) authentication attaches a digital signature to your emails to attest the sender’s authenticity
Detailed Reporting, Stats & Tracking
- Open Rates – track how many recipients have opened mails for each campaign
- Click Rates – track recipient interactions on email for better segmentation
- Unsubscribes – Every newsletter has an embedded unsubscribe link where recipients can easily unsubscribe at any time
- Bounces – Bounces are emails that can’t be delivered temporarily (soft bounce) or not at all (hard bounce)
- Reports – track users who mark the email as spam
- Email –client analysis : overview of devices used
Customisation Depending on your requirements, further customisation
options can be incorporated on a case by case basis.