For a long time, you knew us as Finn Motion Media. Over the past 12 years, that name has been part of incredible projects and lasting client relationships.
We’ve been fortunate to work with so many incredible people and organisations over the years, and they’ve played a huge part in shaping the business into what it is today.
This rebrand marks an exciting new chapter for our business. It’s a chance to celebrate how far we’ve come while looking ahead to where we’re going.
We’re officially rebranding to Upside Studios.
Clarity in What We Offer
This change is all about clarity for you. We want you to know exactly what you’re getting when you work with us: a team that looks at the big picture and focuses on the results your organisation needs to see.
When you partner with Upside Studios, you’re getting a specialised workflow that’s built around your goals:
Key Takeaways
Storytelling through interviews: his is what we do best. We don’t just hit record, we use a journalistic approach to find the authentic, human stories inside your team.
Creative that looks premium: We focus on high-end cinematography and b-roll that actually has a purpose, elevating your message above the noise.
Content driven by strategy: We work backwards from your objectives. Every shot and every edit is designed to help your marketing or comms team win.
From Solo Operator to Strategic Studio
The biggest change is how the business has evolved.
What started with me wearing every hat has grown into a collaborative studio.
Claire Grantham and I work side by side, combining our backgrounds in journalism, strategy and premium filmmaking to help organisations tell stories that connect with people.
Long before Upside Studios, we worked together in television news. From outback murder mysteries and overseas reporting to flying in the news to cover breaking stories, those experiences shaped the way we tell stories today.
With more than 15 years’ experience as a TV journalist and producer, Claire takes the time to help people feel comfortable, uncover genuine stories and shape messages that connect with audiences, while I focus on bringing those stories to life through high-end cinematography.
We’ve also added a talented and experienced editor to the team. That means we can get your projects finished and back to you faster than ever without losing any of that polished quality.
Why Production Value Matters
Look, we know everyone has a great camera in their pocket these days. Phone videos are fantastic for quick social updates or being “in the moment.” But when your leadership is speaking or you’re building your brand, there’s a level of credibility that only high-end production can provide.
The quality of your video reflects the quality of your organisation. Our approach gives your message the visual “weight” it needs to position you as an authority. It’s about building trust and giving you that professional edge that sets you apart from the competition.
It’s Not Just About Great Looking Video
It’s easy to get caught up in the polish, like the perfect lighting, the steady shots and the high-definition resolution. But at the end of the day, if that video doesn’t move the needle, it’s just eye candy.
We’re focused on more than just aesthetics; we’re here to craft content that actually drives action. Whether you want your audience to book a consultation, sign up for a service or shift their perspective on your brand, we build your videos with that next step in mind.
It’s about bridging the gap between a viewer watching your screen and a customer choosing to engage with your organisation.
Looking Ahead
This rebrand is our way of committing to your growth. Whether it’s recruitment videos that attract the best talent or brand stories that build deep trust, we’re here to make sure your message is clear and delivers results.
Thanks for sticking with us through this journey from Finn Motion Media to Upside Studios. We’re just getting started, and we can’t wait to work on the next project with you.
About The Author
Marc Finn
Creative Director & Cinematographer
I picked up my first camera at 13, filming my friend's skateboarding. Some of them were really good, but if it wasn't filmed, nobody knew. When we showed the videos to the kids at school, it made me realise the power of video was to tell stories and reveal what people are capable of. Decades later, I've swapped skateboards for leading organisations.
