Setting up a Brand or Campaign Strategy is essential to bring a Brand or a Campaign to life. Just as Branding is the positioning outlining the purpose of an organisation which is relative to its reason for being, a Campaign Strategy takes on a similar purpose for a product(s), service or promotion. A Brand Strategy should reflect the Brand’s unique points of difference, its values and attributes. At the heart of this is the Brand Positioning itself which points to the Brand’s position in the market it plays in as well as the story of the Brand, its personality and tone of voice etc. Within any Brand Strategy both Customer and Employee value propositions should be included. You set the Business Strategy and we set and match it to the Brand Strategy developing Objectives, Challenges, Expectations, Target Markets, Metrics, Brand Blueprint, Integrated Implementation Channels, Weighting & Flighting, Budgeting etc. There are a number of examples of Brand & Campaign Strategy blueprints which can attest to our work in this space. A number of our key clients both National and Local have had a long journey with Media 365, some going back over 20 years. Please contact us for further Case Studies and information.