Category: Blog

October 15, 2018

Media 365 launches Professionals Real Estate’s new campaign position “Leave it to Us “across Australia.

“Leave it to Us” is Professionals’ peace-of-mind assurance on the sale or management of their most important asset and was developed by Media 365 to answer the challenge of recent web-based entrants joining the myriad of choice across traditional agency models. The campaign serves to remind consumers of the value Professionals bring to sales and property management doubling down on their primary point of difference: good old-fashioned, reliable customer service.

Our research showed real estate consumers strongly value the advice and guidance of experienced agents on all property matters. Professionals agents know their local area well,know the value of local homes, how to market them and maximise their clients’ return.The key message with the marketing collateral is that a trusted relationship allows the home owner to distance themselves from the emotional bumps in selling or renting their property as well as adding significant financial value.

Media 365’s creative team’s position “Leave it to Us” reinforces the history, size and scale of Professionals Real Estate Group in Australia. It plays to the integrity of the brand. It’s a ‘final position’ which resonates as a total solution – one where the consumer can outsource the entire process of property sale and management. Importantly, it minimises the consumers’ lifestyle interruption with the whole process of selling or renting.

The central theme of the Corporate TVCs tells the story around the journey of life culminating in the position ‘We help make the journey easy – Leave it to Us’. Creative Director Jude Cotter has crafted an Instagram-style montage of images set to a lovely signature tune ‘Going Home’.

The Media 365 creative team is Jude Cotter, Cally Browning, Lauren Kapsanis & Bruce Filing.
For further information:
Bruce Filing
Ph 08 9227 8806

Media 365 extends a warm welcome to Lauren Kapsanis who joins our team as Brand Development, PR & Social Media Manager.

 

Since attaining her BA in Communications ( Mrktng, PR, Adv) Lauren has worked with such brands as Domayne, Stefan Diamonds and the Frasers Restaurant Group. Currently Lauren is also lecturing Branding and Advertising part-time at ECU as well as juggling parenting duties. Lauren’s skill-set adds additional value to Media 365 clients, so please feel free to reach out and connect.

The additional resource with Lauren boosts our team to seven in Perth along with our team in the M365 Digital Development Centre in Bangalore.

Our growth and expansion comes on the back of the loyalty of our long-term clients and strong organic growth via client referral which is highly valued and appreciated.

ONE YEAR ON from opening our own Media 365 digital development centre in Bangalore I can say categorically it’s a decision which has been very beneficial for our business and our clients.

Coming from a banking background before media and marketing I’ve always had a conservative approach to business expansion. Our digital manager Harish, who was responsible initiation and management of the project, was very supportive in the way he allowed me to reach the decision at my own pace. Looking back it is easy to reflect that we may have over analysed the pitfalls and underestimated the benefits and it may be of value to others to share in the experience.

Why Bangalore in the first place? An easy decision this one because of Harish’s family ties and local knowledge. Add this to Bangalore’s label as one of the worlds largest digital hubs and home to global players such as IBM, Oracle, Adobe, GE, Intel, Microsoft and SAP and the reasoning looked sound.

Media 365 has always had its own in-house digital capabilities. It was clear to me in the early days of digital marketing that an outsourced model was inefficient not only because of the duplication of cost back to the client from double handling but also being at the mercy of the ‘farmed solution’ the big digital marketing companies provided. It was clear to myself and our team that tailored and localised solutions are far better engineered and result in far better deliverables. This has been complimented by having our own development centre in Bangalore where we take care of all our Mobile App & web development freeing up our Perth team for all the localised SEO, SEM and Social solutions.

If there is one challenge we didn’t foresee it was the perception by a semi Government client that their digital marketing was handled offshore and that their stakeholders would take exception to this. In the end no amount of reassurance that this was not the case could not allay their concerns that public perception is everything. I found this position quite puzzling in the face of how many Government construction projects end up offshore anyway. Either we’re in a global market or we’re not? At some point cost efficiencies must be considered after all those same stakeholders are looking for their service or product providers to deliver best price.

Thankfully our private and corporate clients had no such concerns and are more interested our capabilities and cost efficiency. Our Bangalore office offers us both and this is primary driver for our decision to tool up in India v Australia. Quite simply the digital community in Bangalore is at the forefront of the latest in software development combine this with a much lower cost base running at 35% of an Australian alternative and a workplace ‘can do’ attitude and we are streets in front.

In summary our first consideration was always capabilities we wanted to access the best in digital development the lower cost and better staff attitude are bonus benefits and I believe as long as the hierarchy of any decision is based on the same values then the decision is a sound one.

Upside: Capabilities, cost efficiency, care factor

Downside: Perception that offshore investment comes at a cost to local industry? India’s religious holidays can sometimes catch you off guard?